01/02/2023

B612 – App Installation Campaign 2021

B612

5.5%

CR

+6.000

App Installations

To promote brand positioning for app B612, Snow Corp Korea needs a solution to attract app installs through a network of KOLs.

 

Challenge

Snow Corp Korea is one of the leading companies in the field of famous beauty photography applications, the company has owned many famous beauty app names in the hearts of young people, in which app B612 is the target. Group development goals for this year.

Currently, the number of beauty photography apps has reached thousands, so it’s difficult for users to choose which app to choose because most beauty apps have the same features. B612 is also having difficulty in positioning its brand in the hearts of photography lovers.
Chin Media is proud to be a companion with Snow Corp Korea in the B612 app launch campaign.

Solution

The most effective solution for the B612 app proposed by Chin Media is “Attract app installs through the review influence from the network of KOLs” to help B612 become the number 1 beauty app in Vietnam.

How it works

  • The network of KOLs with famous names and a large community of followers, along with building a unique and creative content strategy, have helped the brand build a significant user base.
  • The platforms that B612 has applied are Facebook, Google UAC, Tiktok, which are popular platforms with a large number of users, especially young users, have helped the App quickly achieve the set numbers.

Outcome

  • 5.5% CR 
  • +60,000 successful app downloads
Growth With Us

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