Booking Vietnam – Branding & Online Conversion Campaign 2021






Booking.com is a Dutch online travel agency looking for digital media solutions to increase brand awareness and increase online conversions.



Booking.com is a Dutch online travel agency founded in 1996. Booking.com’s goal has always been to bring great experiences with the best quality to its customers.
After the impact of the COVID-19 epidemic, the tourism industry, which is considered the mainstay of a country, has been severely delayed, including Booking Vietnam. Changes in life are inevitable, can only be adapted and improved better, Booking Vietnam realizes the potential of online booking, so it sets a goal to attract more new customers and drive traffic to the website.
Chin Media is a reputable media unit that is pleased to accompany Booking.com in this campaign.


Chin Media proposed the solution “Optimizing website traffic” because it realized that the biggest advantage of Booking.com different from competitors in the same industry is that this platform supports more than 43 different languages, helping to reach many people. visitors from countries around the world easier. In addition, Chin Media focuses on promoting the promotion of old customer experiences on social media as Booking.com’s platform provides more than 28 million property registrations covering 148,000 destinations in 228 countries.

How it works

  • An effective set of keywords was built by Chin Media based on the testing process with many different groups, helping to optimize more than 30% of the cost, while maintaining a stable number of clicks and customers.
  • On-time tracking reports to optimize results.
  • Creative posts on social with the goal of inspiring and motivating “moving” have helped Booking to gain a significant amount of interaction on social media.


  • +18.000 traffics
  • CIR: -2,6%
Growth With Us

Các dự án khác

Case study Traveloka

Traveloka x Chin Media: Rate conversion optimization thanks to the “travel inspiration” of young people

Traveloka is a leading online travel agency in Southeast Asia, looking for digital media solutions to increase brand awareness and increase online conversion rates. Challenge: Entering the Vietnamese market, Traveloka has difficulty when there are many similar booking/hotel platforms that are popular. Recognizing that barrier, Traveloka focuses on investing in online advertising to optimize market…

Case study Hafele

Häfele – Ecommerce Campaign 2021

Established in Germany since 1923, Häfele is a world-renowned brand for smart home and project solutions. Chin Media has helped Häfele to strategize with impressive results. Challenge Häfele has been established in Germany since 1923 and specializes in supplying hardware systems, accessories and electronic locking systems with presence in more than 150 countries. In Vietnam,…

Case study Toyota Vios

Toyota Vietnam Campaign – Branding, Lead Gen 2021

Launching a new car line, Toyota needs a digital communication solution to increase the recognition of VIOS cars, attract test drive registrations and find potential customers. Toyota Vietnam Campaign. Challenge Toyota – the world’s largest car manufacturer, wants to raise awareness about VIOS (Vios G, GRS, E) and attract potential customers. Toyota’s biggest challenge in…