Booking Vietnam – Branding & Online Conversion Campaign 2021

+18.000

Traffics

-2,6%

CIR

Booking.com is a Dutch online travel agency looking for digital media solutions to increase brand awareness and increase online conversions.

Challenge

Solution

Chin Media proposed the solution “Optimizing website traffic” because it realized that the biggest advantage of Booking.com different from competitors in the same industry is that this platform supports more than 43 different languages, helping to reach many people. visitors from countries around the world easier. In addition, Chin Media focuses on promoting the promotion of old customer experiences on social media as Booking.com’s platform provides more than 28 million property registrations covering 148,000 destinations in 228 countries.

How it works

• An effective set of keywords was built by Chin Media based on the testing process with many different groups, helping to optimize more than 30% of the cost, while maintaining a stable number of clicks and customers.
• On-time tracking reports to optimize results.
• Creative posts on social with the goal of inspiring and motivating “moving” have helped Booking to gain a significant amount of interaction on social media.

Outcome

• +18.000 traffics
• CIR: -2,6%