Toyota Vietnam Campaign – Branding, Lead Gen 2021
Brand lift survey
Launching a new car line, Toyota needs a digital communication solution to increase the recognition of VIOS cars, attract test drive registrations and find potential customers. Toyota Vietnam Campaign.
How it works
- The Coc Coc search platform gives Toyota a unique competitive advantage and makes it easier to reach the target user file at a lower cost according to cross-platform testing results from Chin Media. From there, Toyota can focus its resources on pushing ads for higher conversion rates with optimal costs.
- Installing advanced GA tracking and real-time tracking on the dashboard helps Chin Media quickly make optimal changes to the campaign.
- +1.5M clicks
- +7.000 leads
- Raise awareness about VIOS on online channels
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