Traveloka x Chin Media: Rate conversion optimization thanks to the “travel inspiration” of young people
Traveloka is a leading online travel agency in Southeast Asia, looking for digital media solutions to increase brand awareness and increase online conversion rates.
Entering the Vietnamese market, Traveloka has difficulty when there are many similar booking/hotel platforms that are popular. Recognizing that barrier, Traveloka focuses on investing in online advertising to optimize market share. Chin Media has been trusted by Traveloka to become a strategic planning partner.
Realizing that Traveloka has advantages that can be deeply exploited is a modern online platform and app, friendly interface, reliable & competitive price. However, there are still advantages and disadvantages when compared to competitors in the same service.
How it works:
- “Inspiration”, “Natural” and “Honesty” are the inspirational ingredients to create many new trips. Understanding the needs and expectations of a large number of young people who are passionate about travel is the key to the success of the campaign.
- The most honest reviews from travel bloggers and natural searches have helped Traveloka create many valuable touch points, thereby attracting a large number of users to visit the brand’s website.
- The youthful interface and promotion for Tet trips also contribute to motivating customers to make decisions as soon as they refer to the options from Traveloka.
- +40M reach
- +2M engagement
- 856.468 traffics
- 35.715 likes
- Appreciated for its creativity, the campaign was a strong success with its coverage covering all online platforms.
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