Traveloka x Chin Media: Rate conversion optimization thanks to the “travel inspiration” of young people

+40M

Reach

+20M

Engagement

+850.000

Traffics

+35.000

Likes

Traveloka is a leading online travel agency in Southeast Asia, looking for digital media solutions to increase brand awareness and increase online conversion rates.

Challenge:

Entering the Vietnamese market, Traveloka has difficulty when there are many similar booking/hotel platforms that are popular. Recognizing that barrier, Traveloka focuses on investing in online advertising to optimize market share. Chin Media has been trusted by Traveloka to become a strategic planning partner.

Solution:

Realizing that Traveloka has advantages that can be deeply exploited is a modern online platform and app, friendly interface, reliable & competitive price. However, there are still advantages and disadvantages when compared to competitors in the same service.

How it works:

• “Inspiration”, “Natural” and “Honesty” are the inspirational ingredients to create many new trips. Understanding the needs and expectations of a large number of young people who are passionate about travel is the key to the success of the campaign.
• The most honest reviews from travel bloggers and natural searches have helped Traveloka create many valuable touch points, thereby attracting a large number of users to visit the brand’s website.
• The youthful interface and promotion for Tet trips also contribute to motivating customers to make decisions as soon as they refer to the options from Traveloka.

Outcome:

• +40M reach
• +2M engagement
• 856.468 traffics
• 35.715 likes
• Appreciated for its creativity, the campaign was a strong success with its coverage covering all online platforms.