16/08/2023
Traveloka x Chin Media: Rate conversion optimization thanks to the “travel inspiration” of young people
+40M
Reach
+20M
Engagement
+850.000
Traffics
+35.000
Likes
Traveloka is a leading online travel agency in Southeast Asia, looking for digital media solutions to increase brand awareness and increase online conversion rates.
Challenge:
Entering the Vietnamese market, Traveloka has difficulty when there are many similar booking/hotel platforms that are popular. Recognizing that barrier, Traveloka focuses on investing in online advertising to optimize market share. Chin Media has been trusted by Traveloka to become a strategic planning partner.
Solution:
Realizing that Traveloka has advantages that can be deeply exploited is a modern online platform and app, friendly interface, reliable & competitive price. However, there are still advantages and disadvantages when compared to competitors in the same service.
How it works:
- “Inspiration”, “Natural” and “Honesty” are the inspirational ingredients to create many new trips. Understanding the needs and expectations of a large number of young people who are passionate about travel is the key to the success of the campaign.
- The most honest reviews from travel bloggers and natural searches have helped Traveloka create many valuable touch points, thereby attracting a large number of users to visit the brand’s website.
- The youthful interface and promotion for Tet trips also contribute to motivating customers to make decisions as soon as they refer to the options from Traveloka.
Outcome:
- +40M reach
- +2M engagement
- 856.468 traffics
- 35.715 likes
- Appreciated for its creativity, the campaign was a strong success with its coverage covering all online platforms.
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