POCARI SWEAT – Attract More Awareness 2021




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POCARI SWEAT is an ion supplement drink from Japan. With a composition of WATER and ESSENTIAL IONS similar to body fluids, absorbed into the body 2.2 times faster than normal water.

Challenge of POCARI SWEAT:

A product of Japan’s leading pharmaceutical corporation, Otsuka, established in 1921, is a product recommended by Japanese doctors when the body sweats and loses body fluids.

POCARI SWEAT want to increase brand awareness.


With this request from POCARI SWEAT, Chin Media will use the MASS Branding Awareness method

Build all media content revolving around 2 stories “Điều Dziệu Kì Từ Ion” and “Úm Ba La, Pocari hiện ra”

How it work:

  • The image of POCARI SWEAT is “covered” with a dense density on Social channels with creative content that easily attracts the target audience to interact and discuss.
  • Pocari appears with regular frequency on all platforms, making it easy for the product to be remembered and become a familiar choice for users.


  • 33M+ Total Reach
  • ~53,4K Engagement
  • >11M Video View
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