31/01/2023

POCARI SWEAT – Attract More Awareness 2021

33M+

REACH

>11M

Video View

~53.4K

Engagement

POCARI SWEAT is an ion supplement drink from Japan. With a composition of WATER and ESSENTIAL IONS similar to body fluids, absorbed into the body 2.2 times faster than normal water.


Challenge of POCARI SWEAT:

A product of Japan’s leading pharmaceutical corporation, Otsuka, established in 1921, is a product recommended by Japanese doctors when the body sweats and loses body fluids.

POCARI SWEAT want to increase brand awareness.

Solution:

With this request from POCARI SWEAT, Chin Media will use the MASS Branding Awareness method

Build all media content revolving around 2 stories “Điều Dziệu Kì Từ Ion” and “Úm Ba La, Pocari hiện ra”

How it work:

  • The image of POCARI SWEAT is “covered” with a dense density on Social channels with creative content that easily attracts the target audience to interact and discuss.
  • Pocari appears with regular frequency on all platforms, making it easy for the product to be remembered and become a familiar choice for users.

Outcome:

  • 33M+ Total Reach
  • ~53,4K Engagement
  • >11M Video View
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