Tiếng Việt31/01/2023
POCARI SWEAT – Attract More Awareness 2021
33M+
REACH
>11M
Video View
~53.4K
Engagement
POCARI SWEAT is an ion supplement drink from Japan. With a composition of WATER and ESSENTIAL IONS similar to body fluids, absorbed into the body 2.2 times faster than normal water.
Challenge of POCARI SWEAT:
A product of Japan’s leading pharmaceutical corporation, Otsuka, established in 1921, is a product recommended by Japanese doctors when the body sweats and loses body fluids.
POCARI SWEAT want to increase brand awareness.
Solution:
With this request from POCARI SWEAT, Chin Media will use the MASS Branding Awareness method
Build all media content revolving around 2 stories “Điều Dziệu Kì Từ Ion” and “Úm Ba La, Pocari hiện ra”
How it work:
- The image of POCARI SWEAT is “covered” with a dense density on Social channels with creative content that easily attracts the target audience to interact and discuss.
- Pocari appears with regular frequency on all platforms, making it easy for the product to be remembered and become a familiar choice for users.
Outcome:
- 33M+ Total Reach
- ~53,4K Engagement
- >11M Video View
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