Cam Ranh Bay Hotel & Resort: Project to increase brand awareness 2021

+4M

Reach

+52M

Impressions

+750.000

Engagement

+400

Qualified Leads

Cam Ranh Bay Hotel & Resorts is inspired by the beautiful island of Santorini, combining the unique architecture and culture of Greece to create a moving masterpiece on Bai Dai beach, one of 10 beaches. The most beautiful sea on the planet.

Challenge:

• How do customers know about this high-class 5 * Cam Ranh Bay resort complex project?
• Where will customers find information about Cam Ranh Bay?
• Information on when will Cam Ranh Bay’s opening sale event take place?

Solution:

• Facebook: use reputable channels and fanpages in the field and specific needs to promote information.
• Google: with a measure of users’ search for relevant information to promote the project’s GDN and SEM.
• Youtube: With the strength of Cam Ranh Bay’s image, this is also a channel that can promote images to users close to potential customers.
• Zalo: with a large and carefully classified customer file according to each industry, Zalo is the channel that Chin Media offers.
• Wifi Marketing: this is the channel that Chin Media recommends to promote with customers by location.

How it works:

• The concept content “Abode of the Greek Gods” attracts a large number of upper- and middle-class customers.
• Using the collected and filtered Historical Data of Chin Media has helped advertising campaigns to target the right core audiences.
• Wifi Marketing: with dense coverage at the right locations, the campaign has helped the campaign reach many different customer sources.

Outcome:

• +4M Reach
• +52M Impressions
• +150.000 Clicks
• +700.000 Engagement
• +400 Qualified Leads