01/02/2023

Cam Ranh Bay Hotel & Resort: Project to increase brand awareness 2021

+4M

Reach

+52M

Impressions

+750.000

Engagement

+400

Qualified Leads

Cam Ranh Bay Hotel & Resorts is inspired by the beautiful island of Santorini, combining the unique architecture and culture of Greece to create a moving masterpiece on Bai Dai beach, one of 10 beaches. The most beautiful sea on the planet.


Challenge:

Cam Ranh Bay is a complex project of 5 * luxury beach villas and resort apartments invested by Cam Lam Investment Co., Ltd located in the tourist area north of Cam Ranh peninsula, Cam Hai Dong commune, Cam Ranh district. Khanh Hoa province.
Cam Ranh Bay Hotel & Resorts is inspired by the beautiful island of Santorini, combining unique Greek architecture and culture to create a moving masterpiece on Bai Dai beach 1 of 10 beaches. the most beautiful on the planet.
  • How do customers know about this high-class 5 * Cam Ranh Bay resort complex project?
  • Where will customers find information about Cam Ranh Bay?
  • Information on when will Cam Ranh Bay’s opening sale event take place?

Solution:

Cam Ranh Bay with the desire to bring a classy experience in every detail for those who want to own the products of the Cam Ranh Bay Hotel & Resort project.
Chin Media has extensive experience in many optimization projects to increase brand awareness and Chin Media has proposed the “perfect strategic pentagon (5C model)“.
Using Key Message “Abode of the Greek Gods
  • Facebook: use reputable channels and fanpages in the field and specific needs to promote information.
  • Google: with a measure of users’ search for relevant information to promote the project’s GDN and SEM.
  • Youtube: With the strength of Cam Ranh Bay’s image, this is also a channel that can promote images to users close to potential customers.
  • Zalo: with a large and carefully classified customer file according to each industry, Zalo is the channel that Chin Media offers.
  • Wifi Marketing: this is the channel that Chin Media recommends to promote with customers by location.

How it works:

  • The concept content “Abode of the Greek Gods” attracts a large number of upper- and middle-class customers.
  • Using the collected and filtered Historical Data of Chin Media has helped advertising campaigns to target the right core audiences.
  • Wifi Marketing: with dense coverage at the right locations, the campaign has helped the campaign reach many different customer sources.

Outcome:

  • +4M Reach
  • +52M Impressions
  • +150.000 Clicks
  • +700.000 Engagement
  • +400 Qualified Leads
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