01/02/2023
Cam Ranh Bay Hotel & Resort: Project to increase brand awareness 2021
+4M
Reach
+52M
Impressions
+750.000
Engagement
+400
Qualified Leads
Cam Ranh Bay Hotel & Resorts is inspired by the beautiful island of Santorini, combining the unique architecture and culture of Greece to create a moving masterpiece on Bai Dai beach, one of 10 beaches. The most beautiful sea on the planet.
Challenge:
- How do customers know about this high-class 5 * Cam Ranh Bay resort complex project?
- Where will customers find information about Cam Ranh Bay?
- Information on when will Cam Ranh Bay’s opening sale event take place?
Solution:
- Facebook: use reputable channels and fanpages in the field and specific needs to promote information.
- Google: with a measure of users’ search for relevant information to promote the project’s GDN and SEM.
- Youtube: With the strength of Cam Ranh Bay’s image, this is also a channel that can promote images to users close to potential customers.
- Zalo: with a large and carefully classified customer file according to each industry, Zalo is the channel that Chin Media offers.
- Wifi Marketing: this is the channel that Chin Media recommends to promote with customers by location.
How it works:
- The concept content “Abode of the Greek Gods” attracts a large number of upper- and middle-class customers.
- Using the collected and filtered Historical Data of Chin Media has helped advertising campaigns to target the right core audiences.
- Wifi Marketing: with dense coverage at the right locations, the campaign has helped the campaign reach many different customer sources.
Outcome:
- +4M Reach
- +52M Impressions
- +150.000 Clicks
- +700.000 Engagement
- +400 Qualified Leads
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