01/02/2023
California Fitness & Yoga: GEO Targeting – Lead Gen 2022

+19.218
Customers book a service
+1768
Potential customers
+84
Long-term service contract
California Fitness & Yoga is the first and largest international fitness service provider in Vietnam, serving more than 250,000 members. With more than 36 international-standard California high-class gyms nationwide.
Challenge
California Fitness & Yoga is a fitness company in Vietnam, belonging to Fitness & Lifestyle Group and headquartered in Ho Chi Minh City.
Solution
California Fitness & Yoga wants to bring to customers the message “Where you are, California will be there to help you practice” and “Bring California closer to where you live” to achieve the goal for the Chin Media campaign using the method “GEO TARGETING”.
How it works
- Geolocation principle geolocates mobile devices with built-in GPS to display the exact location of the device and the user. This data is authorized by users and is also how Chin Media accurately transmits the content of Cali’s messages to each group of customers based on geographical location.
- Taking advantage of the Location Targeting feature, Chin Media helps Cali identify customers in the area around the gyms who are looking for information about themselves. Thereby focusing on giving customers attractive promotions to help promote service usage behavior.
Outcome
19.218 Customers book a service
1,768 Potential customers
84 Long-term service contract
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