01/02/2023

California Fitness & Yoga: GEO Targeting – Lead Gen 2022

+19.218

Customers book a service

+1768

Potential customers

+84

Long-term service contract

California Fitness & Yoga is the first and largest international fitness service provider in Vietnam, serving more than 250,000 members. With more than 36 international-standard California high-class gyms nationwide.

Challenge

California Fitness & Yoga is a fitness company in Vietnam, belonging to Fitness & Lifestyle Group and headquartered in Ho Chi Minh City.

Established in 2007, California Fitness & Yoga is the first and largest international fitness service provider in Vietnam.

California Fitness & Yoga serves more than 250,000 members with a system of 36 gyms nationwide.

In recent years, the demand and trend for improving health and resistance has increased fastest after the Covid-19 pandemic in Vietnam. As a leading and familiar name in the gym and fitness community, Cali is still struggling with strong competition from new names with professional gyms appearing constantly.

California Fitness & Yoga posed the problem of increasing the number of members with the message “Where you are California will be there to help you practice” and “Bring California closer to where you live”. Chin Media is a longtime partner of California Fitness & Yoga thanks to an effective communication strategy that brings a steady stream of quality leads to the brand.

Solution

California Fitness & Yoga wants to bring to customers the message “Where you are, California will be there to help you practice” and “Bring California closer to where you live” to achieve the goal for the Chin Media campaign using the method “GEO TARGETING”.

By breaking down media buying campaigns according to each local target, analyzed based on Cali’s customer data, Chin Media has accurately and effectively spread the message to each of Cali’s potential customer clusters accurately and efficiently. cost savings.

This is also a method to help California Fitness & Yoga maximize its advantages in terms of the number of gyms distributed in two big cities, Ho Chi Minh and Hanoi.

Customers are not duplicated when registering at the nearest California Fitness & Yoga facilities, which helps to save costs on manpower as well as limit customers having to travel too far to use Cali’s services.

How it works

Geolocation principle geolocates mobile devices with built-in GPS to display the exact location of the device and the user. This data is authorized by users and is also how Chin Media accurately transmits the content of Cali’s messages to each group of customers based on geographical location.
Taking advantage of the Location Targeting feature, Chin Media helps Cali identify customers in the area around the gyms who are looking for information about themselves. Thereby focusing on giving customers attractive promotions to help promote service usage behavior.

Outcome

19.218 Customers book a service

1,768 Potential customers

84 Long-term service contract

Growth With Us

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