01/02/2023

Bridgestone Vietnam – Branding Campaign 2021

+192.202

View

+8,9%

Campaign engagement rate

+500

Successful orders

Expanding the market, Bridgestone Vietnam needs a digital communication solution to increase the awareness of high-end Japanese tire products and attract orders from new customers. Bridgestone Vietnam Campaign.

Challenge

As one of the famous and leading corporations in the world, specializing in providing a wide range of tire products with prestigious quality for passenger cars and commercial vehicles at home and abroad. Bridgestone has been operating for more than 90 years and entered Vietnam for more than 10 years with the company name Bridgestone Vietnam.

Bridgestone Vietnam realizes that the market share of tire products is increasingly fierce when there are many domestic and foreign competitors participating, leading to attracting more new customers from the rival side. hard. In addition, along with the strong development of social networks, consumers tend to interact and search for information about brands before making a decision to use.

Therefore, the problem that Bridgestone Vietnam is facing is taking advantage of social networks to increase brand awareness and boost interactions with the right customers. And Chin Media is proud to be the partner that Bridgestone Vietnam trusts to choose to solve this problem.

Solution

With extensive experience in many optimization projects for increasing brand awareness, Chin Media proposed the “perfect strategic triangle (3C model)” to reshape the Bridgestone brand. Specifically, Chin Media team chooses Google channels (SEM, GDN), Facebook (PE, Traffic, Mess, Brand Awareness).

Along with that is continuous A/B testing on all platforms to introduce promotions, increase direct interaction with potential customers, thereby directing users to leave messages, visit websites. , e-commerce site to purchase.

How it works

Deliver the creative key message “Solution for your journey” by highlighting Bridgestone’s relationship with customers, partners and the community. Thereby helping customers reshape the brand image of Bridgestone as a reliable partner for every journey in life.
Focus on 3 main angles of content in descending weight: branding (40%) – channel & promotion (40%) – product (20%) combined with creative stories highlighting Bridgestone’s role in the world. Life is not only about selling, but also being a perfect partner in every way.
Promote articles on Bridgestone’s Fanpage in the form of posts, fun videos and real-time tracking on the dashboard to understand and continuously improve the quality of the campaign.

Outcome

+192.202 views
+8,9% ER
+500 successful order

Growth With Us

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