Bridgestone Vietnam – Branding Campaign 2021
Campaign engagement rate
Expanding the market, Bridgestone Vietnam needs a digital communication solution to increase the awareness of high-end Japanese tire products and attract orders from new customers. Bridgestone Vietnam Campaign.
How it works
- Deliver the creative key message “Solution for your journey” by highlighting Bridgestone’s relationship with customers, partners and the community. Thereby helping customers reshape the brand image of Bridgestone as a reliable partner for every journey in life.
- Focus on 3 main angles of content in descending weight: branding (40%) – channel & promotion (40%) – product (20%) combined with creative stories highlighting Bridgestone’s role in the world. Life is not only about selling, but also being a perfect partner in every way.
- Promote articles on Bridgestone’s Fanpage in the form of posts, fun videos and real-time tracking on the dashboard to understand and continuously improve the quality of the campaign.
- +192.202 views
- +8,9% ER
- +500 successful order
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