01/02/2023

ACFC_Levi’s: Brand Leads Project 2022

+5M

Engagement

+124M

Reach

+749.135

Clicks

Top 10 Brand

Favourite brand of Vietnamese People (YouGovBrandIndex)

ACFC – A member of Imex Pan Pacific Group (IPPG), is a distributor and manager of leading international fashion brands in Vietnam. Levi’s was established in 1873, the world is known & praised for its standard jeans products in design.
This is considered a brilliant cooperation of a Vietnamese distributor and an international brand.

Challenge

ACFC – A member of Imex Pan Pacific Group (IPPG), a distributor and manager of leading international fashion brands in Vietnam. With a system of more than 200 stores in major city centers across the country, ACFC carries with it the mission of bringing Vietnamese people closer to the capital of luxury fashion.

Levi’s was established in 1873, the world is known & praised for its standard jeans products in design. They became the most successful, most recognized products.
Where to buy Levi’s products now?
ACFC besides products of GAP, Tommy, Calvin Klein, … is there Levi’s?
ACFC’s website is a product introduction page or can you buy directly on the site?

Solution

ACFC wishes to bring Vietnamese people closer to the capital of luxury fashion. With that mission, the Levi’s brand could not help but be included in ACFC’s supply list.
Chin Media has extensive experience in many optimization projects to increase ACFC brand awareness and thereby increase the demand of potential customers. Chin Media proposed the FUNNEL BRANDING LEAD option for Levi’s digital marketing campaign.
Using Key Message “Summer Time & More Than Medals”

How it works:

  • Concept content is inspired by “Summer Time & More Than Medals” combined with Seasonal elements, making ACFC’s ability to reach potential customers very high, especially during the peak period of the campaign.
  • Using the compiled and filtered Historical Data of Chin Media has helped advertising campaigns to be directed to the right core audiences.
  • The strength of Data-driven helps Chin Media to understand customer segments and customer behavior on digital, so that every stage of user behavior on digital can deliver appropriate advertising content.

Outcome:

9% Engagement Rate

+6.4M Reach

630.586 Traffics

Top 10 Favorite Brand Of Vietnamese People (YouGovBrandIndex)

Growth With Us

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