ACB One: ACB Digital Bank Rebranding Project in 2022
ACB One’s Challenge:
Solution For ACB One:
- Combining strong communication from online to offline with a unique Mascot image helps the brand make an impression in customers’ minds.
- In parallel with spreading the MV through ACB’s Own media channels, Chin Media also cleverly pushed the message through KOLs and KOCs channels to increase brand coverage.
- Strong interaction with customers not only in the forms of paid media but also on platforms for young people, typically TikTok.
How it work:
- Mascot is a common visual highlight for campaigns and is especially effective for young customers, which is the target customer group that Chin Media and ACB want to reach.
- Focusing on a simple but close message makes it easy for ACB to reach multiple generations from young to middle-aged users. Creative short story content associated with life messages is also a way for ACB to increase understanding and elicit interaction from a large number of users.
- +10M reach
- +3M views
- +150.000 engagement
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