KOL Management Executive

JOB DESCRIPTION

A. Sourcing & Management (45%)

• Research, identify, and evaluate suitable KOLs, KOCs, influencers, and content creators based on campaign objectives, target audiences, platforms, content styles, and budget.
• Build and maintain an updated KOL/KOC database: profiles, audience demographics, engagement metrics, content performance, rate cards, and contact information.
• Evaluate creators’ content quality, brand fit, audience authenticity, engagement levels, and potential brand safety risks.
• Develop and maintain relationships with KOLs, KOCs, talent agencies, MCNs, and creator management partners.
• Negotiate rates, deliverables, usage rights, exclusivity terms, and collaboration conditions within approved budgets.

B. Budget & Performance Management (35%)

• Track KOL/KOC costs, quotations, purchase requests, contracts, deliverables, and payment schedules; keep all expenses within the approved budget with accurate cost records.
• Collect and consolidate campaign performance data (reach, views, engagement, clicks, conversions, and other agreed KPIs).
• Prepare campaign reports, summarize key findings, and propose improvements for future campaigns.
• Monitor creator performance against campaign expectations and maintain performance records to support future talent selection.

C. Campaign Planning & Execution (10%)

• Work with Account, Creative, and Media teams to understand client briefs and recommend KOL/KOC profiles and influencer marketing approaches
• Monitor progress and resolve issues on talent availability, revisions, and delays; manage content usage rights, whitelisting/Spark Ads permissions, and other paid amplification requirements when applicable.

D. Internal & External Coordination (10%)

• Follow up on drafts, timelines, approvals, publication links, and campaign evidence; support Account with client presentations, proposals, talent recommendations, and post-campaign reports.
• Coordinate with Finance, Legal, or relevant teams to complete contracts, invoices, payment documents, and campaign records accurately; maintain creator and partner relationships for repeat collaborations.

REQUIREMENT

• From 2 years in influencer marketing, KOL/talent management, or a similar role at an agency or brand.
• Knows the creator landscape on TikTok, Facebook, Instagram, and YouTube, and can judge audience quality beyond follower count.
• Strong with spreadsheets (Excel/Google Sheets); comfortable building and cleaning a database.
• Detail-oriented with numbers and documents; clear in Vietnamese, working English for reports and partner emails.
• You’ll be measured on: quality of shortlisted profiles per brief, accuracy and timeliness of reports and database, budget adherence with complete contract and payment records, on-time deliverables (shared with Account), and the reliability of your KOL/KOC network.

BENEFITS

• Competitive Salary: open to negotiation
• Social Insurance follows the Lalor Law.
• Annual Performance Reviews.
• Transportation & phone support: according to the company’s policy for using Be business
• Bonus on Holidays/New Year according to Company policy (Reunification Day 30/4, International Workers’ Day, Vietnamese Women’s Day, International Women’s Day, National Day, New Year’s Day, Lunar New Year; etc.)
• Gifts for Special Occasions: Birthday, Marriage, Mourning, Sickness, Women’s Day, Mid-Autumn Festival, Christmas…
• Fully Equipped Workstation.
• Office Amenities (refrigerator, microwave, snacks).
• Company Events: vacations, quarterly activities, year-end party, team building…
• Happy Friday Parties: Monthly social gathering for team bonding.
• “Green Seedling Nurturer” Program: Internal knowledge-sharing sessions for continuous learning.
• Regular Sports Activities: Quarterly events promoting health and teamwork.
• Flexible Working Hours: 1.5 hours flexible arrival/departure, twice per month.
• Other Welfare & Support per company regulations.