Background
Yokohama Tire Vietnam Co., Ltd. was established in 1997 and has been in the Vietnamese market for more than 10 years. Here, Yokohama has also promoted its technological advantages and human resources.
Context
Yokohama has been in the Vietnamese tire market for more than 10 years but still has difficulty maintaining its central position in this market because there are too many competitors. Chin Media has helped Yokohama reposition its brand and achieve significant success.
However, the tire market in Vietnam in general and in the world in particular is fiercely competitive. With the participation of local brands, a product from Japan will find it difficult to gain a position in the hearts of Vietnamese people.
Coming to Chin Media, we have accompanied Yokohama to regain its market share.
Solution
– Chin Media proposed the solution “Building new and modern communication content” for tire products from Japan. This increases brand awareness and drives traffic to the website, increasing orders on e-commerce channels.
– E-commerce and especially e-com sites are a very popular trend in Vietnam when helping brands have a well-organized showcase in front of a large number of users. Using the brand’s e-com site as a marketing hub also helps to process user data more accurately and reduce dependence on other platforms.
– Website conversion is a technique that Chin Media focuses on using in the campaign in conjunction with Yokohama to create momentum for brand growth.
How it works
– Taking advantage of the ability to flexibly change with creative content from Chin Media, Yokohama and Chin Media’s digital team have continuously tested and constantly launched creative content to attract users both on the Website and the company’s Owned media channels. Thereby creating a deep impression on users about the Core USP of Yokohama products.
– The specificity of the auto industry helps Chin Media’s well-organized marketing videos easily attract users from multiple platforms. Chin Media has taken advantage of that to run advertising types such as: Youtube trueview, discovery…
Results
12M Reach
+300,000 Views
+68,000 Engagement
