Background
POCARI SWEAT is an ion supplement drink from Japan. With ingredients including WATER and ESSENTIAL IONS similar to body fluids, it is absorbed into the body 2.2 TIMES FASTER than regular water.
Context
A product of Japan’s leading pharmaceutical group, Otsuka, founded in 1921, it is a product recommended by Japanese doctors when the body sweats and loses body fluids. POCARI SWEAT wants to increase brand recognition.
Solution
With this request from POCARI SWEAT, Chin Media will use the MASS Branding Awareness method. Building all communication content around the two stories “The Miracle From Ion” and “Um Ba La, Pocari Appears”
How it work:
POCARI SWEAT’s image is “covered” densely on Social channels with creative content that easily attracts target audiences to interact and discuss. Pocari appears regularly on all platforms, making the product easy to remember and become a familiar choice for users.
Result
33M+ Reach
>11M Video View
~53.4K Engagement
