Background
Founded in Germany in 1923, Häfele is a world-renowned brand for smart home and project solutions. Chin Media has helped Häfele with its strategy and impressive results.
Context
- Häfele was founded in Germany in 1923, specializing in providing hardware systems, accessories and electronic locking systems, and is present in more than 150 countries. In Vietnam, Häfele aims to become a brand recognized as “Comprehensive living space solutions for Vietnamese people” by 2025.
- After the COVID-19 pandemic, 2022 is predicted to be a year of fierce e-commerce boom in Vietnam due to the impact of changes in consumer purchasing behavior. At the same time, consumers today are very smart and careful in choosing suppliers when making purchasing decisions. Therefore, becoming the top-of-mind choice of consumers is not an easy challenge for Häfele.
- Häfele mong muốn đem lại một trải nghiệm mua sắm liền mạch, cá nhân hoá cho khách hàng và tạo ra sự khác biệt rõ rệt so với các đối thủ cùng ngành. Và Chin Media là sự lựa chọn tin tưởng giúp công ty hoạch định chiến lược mở rộng nguồn doanh thu từ trực tuyến: trang web và trên các sàn thương mại điện tử của nhãn hàng.
Solution
Chin Media proposed “Social Media and Ecommerce Integrated Communications Based on Consumer Journey” solutions to increase brand awareness and drive online sales growth. At the same time, this solution will make the company’s e-commerce store accessible around the clock, allowing people to shop 24/7 regardless of where they live.
How it works
- The campaign is divided into 2 phases to optimize each stage from awareness to consideration and purchase decision of users.
- Phase 1 is “all Häfele products are available on e-commerce sites”
- Phase 2 is “the benefits of buying Häfele products because of many incentives”
- Chin Media understands that the key for customers to recognize and consider the product is to ensure the presence of the brand on all popular e-commerce platforms, search platforms and own a quality e-com site. That is why phase 1, Hafele’s campaign focuses on optimizing awareness.
- With phase 2, when customers have an impression, Chin Media focuses on promoting programs to promote purchase actions such as: Tet, March 8, Black Friday, Mid-Autumn Festival, Ghost Festival, Shopee Birthday, Lazada, Tiki, … as well as the seasonal characteristics of the products to promote product categories.
Result
27% Sales Revenue
+4000 Successful Orders
+5M Price per Order
