Background
Expanding the market, Bridgestone Vietnam needed a digital communication solution to increase awareness of premium Japanese tire products and attract orders from new customers. Bridgestone Vietnam Campaign.
Context
- As one of the world’s leading, reputable corporations specializing in providing a variety of tire products with prestigious quality for passenger cars and commercial vehicles domestically and internationally. Bridgestone has been operating for more than 90 years and has entered Vietnam for more than 10 years under the company name Bridgestone Vietnam.
- Bridgestone Vietnam realizes that the tire market share is increasingly fiercely competitive with many domestic and foreign competitors participating, leading to difficulties in attracting new customers from competitors. In addition, with the strong development of social networks, consumers tend to interact and search for information about brands before deciding to use them.
- Therefore, the problem Bridgestone Vietnam is facing is to take advantage of social networks to increase brand awareness and promote interactions with the right customers. And Chin Media is proud to be the partner that Bridgestone Vietnam trusts to solve this problem.
Solution
- With extensive experience in many optimization projects on increasing brand awareness, Chin Media proposed the “perfect strategic triangle (3C model)” to reshape the Bridgestone brand. Specifically, the Chin Media team chose Google channels (SEM, GDN), Facebook (PE, Traffic, Mess, Brand Awareness).
- Along with that, continuous A/B testing on all platforms to introduce promotional programs, increase direct interaction with potential customers, thereby directing users to leave messages, visit websites, e-commerce sites to make purchases.
How it works
- Delivering a creative key message “Solution for your journey” by highlighting the relationship between Bridgestone and its customers, partners and communities. This helps customers reshape Bridgestone’s brand image as a trusted partner for every journey in life.
- Focus on 3 main angles of content in descending order: branding (40%) – channel & promotion (40%) – product (20%) combined with creative stories that highlight Bridgestone’s role in life, not only in sales, but also as a perfect partner in every way.
- Promote posts on Bridgestone’s Fanpage in the form of posts, fun videos and real-time tracking on the dashboard to grasp and continuously improve the quality of the campaign.
Result
192,202 Views
+8.9% Campaign Engagement Rate – ER
+500 Successful Orders
