Background
Booking.com is a Dutch online travel company that wanted to find a digital media solution to increase brand awareness and boost online conversion rates.
Context
- Booking.com is a Dutch online travel company founded in 1996. Booking.com’s goal is always to bring great experiences with the best quality to its customers.
- After the impact of the COVID-19 epidemic, the tourism industry, considered the mainstay of a country, has been severely stagnant, including Booking Vietnam. Changes in life are inevitable, we can only adapt and improve better, Booking Vietnam recognizes the potential of online booking, so it sets a goal to attract more new customers and drive traffic to the website.
- Chin Media is a reputable media unit and is honored to accompany Booking.com in this campaign.
Solution
Chin Media proposed the solution of “Optimizing website traffic” because they realized that the biggest advantage of Booking.com that differentiates it from its competitors in the same industry is that this platform supports more than 43 different languages, making it easier to reach more travelers from countries around the world. In addition, Chin Media focused on promoting old customers’ experience images on social media because Booking.com’s platform provides more than 28 million accommodation listings covering 148,000 destinations in 228 countries.
How it works
- Chin Media’s effective keyword set was built based on the testing process with many different groups, helping to optimize costs by more than 30%, while still maintaining a stable number of clicks and customers.
- On-time tracking reports to optimize the results obtained.
- Creative posts on social with the goal of inspiring and motivating “travel” have helped Booking gain significant interactions on social media.
Results
18.000 Traffics
-2.6% CIR
