Background
To promote brand positioning for the B612 app, Snow Corp Korea needed a solution to attract app installations through a network of KOLs.
Context
- Snow Corp Korea is one of the leading companies in the field of famous beauty photography applications, the company has owned many famous beauty app names in the hearts of young people, in which the B612 app is the group’s development goal this year.
- Currently, the number of beauty photography apps has reached thousands, so it is difficult for users to choose which app because most beauty apps have the same features. B612 is also having difficulty in positioning its brand in the hearts of photography enthusiasts.
- Chin Media is proud to be a partner with Snow Corp Korea in the campaign to launch the B612 app.
Solution
The most effective solution for the B612 app that Chin Media proposed is “Attracting app installations through review influence from the KOLs network” to help B612 become the number 1 beauty app in Vietnam.
How it work
The network of famous KOLs and a large community of followers, along with the construction of a unique and creative content strategy, has helped the brand build a significant number of users. The platforms that B612 has applied are Facebook, Google UAC, Tiktok, which are popular platforms with a large number of users, especially young users, helping the App quickly achieve the set numbers.
Result
5.5% CR
+60,000 successful app downloads
