Background
- ACFC – A member of Imex Pan Pacific Group (IPPG), is a distributor and manager of leading international fashion brands in Vietnam. Levi’s was founded in 1873, known and praised by the world for its jeans products that meet design standards.
- This is considered a brilliant collaboration between a Vietnamese distributor and an international brand.
Context
- ACFC – A member of Imex Pan Pacific Group (IPPG), is a distributor and manager of leading international fashion brands in Vietnam. With a system of more than 200 stores in major city centers nationwide, ACFC carries the mission of bringing Vietnamese people closer to the capital of branded fashion.
- Levi’s was founded in 1873, the world knows and praises its jeans products that meet design standards. They have become the most successful and most recognized products.
- Where to buy Levi’s products now?
- Does ACFC have Levi’s products in addition to GAP, Tommy, Calvin Klein, …?
- Is ACFC’s website a product introduction page or can you buy directly on the page?
Solution
- ACFC wants to bring Vietnamese people closer to the capital of luxury fashion. With that mission, the Levi’s brand cannot be absent from the list of products provided by ACFC.
- Chin Media has extensive experience in many optimization projects to increase ACFC brand awareness and thereby increase the demand of potential customers. Chin Media proposed the FUNNEL BRANDING LEAD solution for Levi’s digital marketing campaign.
- Using the Key Message “Summer Time & More Than Medals”
How it works:
- The content concept is inspired by “Summer Time & More Than Medals” combined with the Seasonal element, making ACFC’s ability to reach potential customers very high, especially during the peak period of the campaign.
- Using Chin Media’s Historical Data, which is synthesized and filtered, has helped advertising campaigns target the right core audiences.
- The strength of Data-driven helps Chin Media understand customer segments and customer behavior on digital, thanks to which all stages of user behavior on digital are delivered with appropriate advertising content.
Results
5M Engagement
+124M Reach
+749.135 Clicks
9% Engagement Rate
+6.4M Reach
630.586 Traffics
Top 10 Brand Favourite brand of Vietnamese People (YouGovBrandIndex)
