- Plan, launch, track and optimize successful app campaigns in different markets and on various ad platforms (Apple Search Ads, Google App Campaigns, social ads, …).
- Test new channels and tactics (native advertising, content deep linking, remarketing, … ) to acquire users and drive retention, engagement and conversions.
- Team up with designers and copywriters to develop top quality creative and texts to target various audiences
- Set up A/B tests, run cohort analysis, measure the performance of your campaigns and optimize the ROI.
- Team up with data analysts and engineers to improve our campaign measurement and attribution models.
- Run keyword analysis and store experiments to optimize our app store performance (ASO).
- 3+ years experience running paid campaigns for a mobile app with hands-on experience running Apple Search Ads, Google App Campaigns and social ads.
- Strong organizational skills and a structured and methodical way of running and optimizing ad campaigns.
- Strong analytical skills and the ability to transform data into actionable insights.
- A good understanding of attribution models, cohort analyses and ROI calculation.
- A good overview of mobile measurement solution and 3rd party tools.
- Have solid and proven skills or willingness to learn SQL and Python is a great plus.
- Proven experience with app store and keyword optimization.
- Attractive and competitive income .
- Opportunities to conduct brand development for brand new products in the
digital marketing and advertising industry.
- Attractive remuneration and benefits.
- Full package benefits for employees in accordance with Labor Law.
How To Apply
- Send your CV via [email protected]
Subject: Web – Name – Performance Marketing Manager
- Address: No.28, B2 Street, Sala Urban, District 2, HCMC, VietNam
- Website: chinmedia.vn
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