Background
Vietravel is a long-standing travel company in Vietnam, looking to increase brand awareness on social media. Chin is the media partner for this project of Vietravel.
Context
- Vietravel is a Vietnamese travel company founded in 1995, with more than 27 years of experience in the tourism market.
- However, with its extensive experience, Vietravel is still in a difficult situation and needs to recalculate its strategic moves after the COVID-19 pandemic has directly impacted the tourism industry worldwide (not just Vietnam).
- Vietravel’s desire for this strategy is to make the most of social media to cover all tourism services, especially online booking. With experience as a successful media agency with many case studies in the tourism sector, Chin Media has become a reputable partner for Vietravel’s campaign this time.
Solution
Chin Media proposed the solution of “Increasing online bookings by expanding the group of potential customers”. The COVID-19 epidemic is gradually being controlled, so the tourism industry needs to recover and people are also returning to normal with their travel needs. Therefore, expanding potential customers into wider groups will help Vietravel spread its brand image in the minds of customers.
How it work
Make the most of search engines such as Coc Coc, GDN and Fanpages, Youtube with unique content produced exclusively by the creative team at Chin Media to help Vietravel successfully attract a large number of users. Install advanced GA tracking and real-time tracking on the dashboard to easily optimize the entire campaign.
Result
x2 Revenue Booking revenue
-5,15% Digital Marketing Cost
