Background
Traveloka is a leading online travel company in Southeast Asia, looking for digital media solutions to increase brand awareness and boost online conversion rates.
Context
Entering the Vietnamese market, Traveloka faced difficulties when there were many similar ticket/hotel booking platforms that were popular. Recognizing that barrier, Traveloka focused on investing in online advertising to optimize market share. Chin Media was trusted by Traveloka to become a strategic planning partner.
Solution
- Realizing that Traveloka has advantages that can be deeply exploited, such as a modern online platform and app, a friendly, reliable interface, and competitive prices. However, there are still advantages and disadvantages when compared to competitors in the same service.
- Chin Media offers a separate solution for Traveloka, “multi-platform integrated communication”. With a communication method that creates a sense of friendliness, closeness, and inspiration for trips through travel bloggers, social networking groups, and clever seeding to evoke emotions for trips.
- Chin provides a professional, creative, and unique brand image building package, combined with banner production that is easy to apply anywhere and on multiple platforms, especially using Coc Coc search Ads to create a unique communication advantage for the brand.
How it works
- “Inspiration”, “Natural” and “Authentic” are the ingredients that inspire many new trips. Understanding the needs and expectations of the majority of young people who are passionate about travel is the key to the success of the campaign.
- The most genuine reviews from travel bloggers and natural searches have helped Traveloka create many valuable touchpoints, thereby attracting a large number of users to visit the brand’s website.
- The youthful interface and promotions for Tet trips also contribute to motivating customers to make decisions immediately when referring to the options from Traveloka.
Result
40m Reach
+20M Engagement
+856,468 Traffics
+35,715 Likes
Highly appreciated for its creativity, the campaign was a huge success with coverage across online platforms.
