Background

For 16 years, TFSVN has been the market leader in Auto Loans, achieving and maintaining the most significant brand awareness via consistent high media investment.

Challenge

The current “VUCA era” market creates consumer uncertainty regarding auto loan interest rates

A general lack of awareness about car financing products, alongside other concerns like loan terms, reputable organizations, and application clarity.

The Insight

Based on TFSVN’s “Vì bước tiến mới” positioning and the VUCA market’s instability, we realize a solid financial foundation significantly eases the consumer journey. TFSVN’s role is to be that reliable foundation, providing clarity and companionship to make their financial future clearer at every step.

Big Idea

For every steady progression

Solution

– Always-on content

TFSVN addresses diverse target audiences by offering tailored loan suggestions, attractive promotions, exclusive hybrid car programs, and lifestyle content to foster confidence in their financial future.

– Video Reels – Q&A cùng TFSVN:

Via “Q&A with TFSVN,” TFSV provides comprehensive information on car loans. TFSVN packages, insurance, credit analysis, and payments.

Creative & Media Results

– THE IMPACT CREATIVE

Implement AWO content with 50 posts and 25 reels
Achieve 9,000 article views within 3 months
Gain over 3,000 interactions on owned page

– THE IMPACT MEDIA

Overview All Channels:

Total Impressions: 28,867,502
Total Accounts Reached: 5,966,659
Total Page Likes: 25,818
Total Engagements: 382,183
Total Clicks: 108,569
Total Lead Forms: 4,083

Toyota Financial Services (TFSVN) – Always On Campaign