Background
Mat Sai Gon (MSG) is the leading non-public eye hospital system in Vietnam, with a network of facilities across the country. Along with the increase in vision problems in modern society, the need for examination, surgery and treatment of eye diseases is increasing.
With increasing competition in the private healthcare industry, MSG needed a strong digital communication strategy to attract the right potential customers and optimize conversion costs, thereby ensuring profitability and meeting investor expectations.
Context
MSG aimed to expand its reach and increase lead conversion rates through digital advertising solutions. Specifically, the campaign focused on optimizing Lead Generation channels to attract and convert customers interested in eye examination and treatment services.
Giải pháp
Chin Media implements a Paid Media strategy focusing on the most effective lead generating channels, including:
- Facebook Ads: Run optimized messaging (Messenger), Lead Form and Web Conversion ads to reach potential customers.
- Google Ads: Combine SEM (search keyword optimization), Performance Max (PMax) to optimize conversion rates from eye treatment service searches.
- TikTok Ads: Run messaging (Messenger) and Lead Form ads to exploit the number of young users interested in eye cosmetic services and modern treatment methods.
In addition, to optimize campaign effectiveness, Chin Media plans to deploy advertising during peak seasons, including June, July, August (summer – high demand due to long holidays) and December, January (year-end – year-beginning period, customers tend to take more care of their health).
Kết quả
- Total 35,000 leads obtained from channels.
- The conversion efficiency from leads to actual customers meets the Customer’s expectations.
Kết Luận
The Lead Form campaign for Mat Sai Gon has achieved positive results thanks to an optimal media strategy and timely implementation. Using multi-channel Paid Media not only helps MSG reach the right customers but also optimizes lead collection costs, ensuring investment efficiency. This will be the premise for MSG to continue promoting digital marketing activities in the future, expanding scale and increasing customer conversion rates.
