Background
Cam Ranh Bay Hotel & Resorts is inspired by the beautiful island of Santorini, combining the unique architecture and culture of Greece to create a masterpiece that touches the heart on the shore of Bai Dai beach, one of the 10 most beautiful beaches on the planet.
Context
- Cam Ranh Bay is a project of high-end 5-star beach villas and resort apartments invested by Cam Lam Investment Company Limited, located in the North Cam Ranh Peninsula Tourist Area, Cam Hai Dong Commune, Cam Ranh District, Khanh Hoa Province.
- Cam Ranh Bay Hotel & Resorts is inspired by the beautiful island of Santorini, combining the unique architecture and culture of Greece to create a masterpiece that touches people’s hearts on the shore of Bai Dai Beach, one of the 10 most beautiful beaches on the planet.
- How do customers know about this high-end 5-star Cam Ranh Bay Resort Complex project?
- Where will customers find information about Cam Ranh Bay?
- Information about the opening sale event of Cam Ranh Bay will take place at what time?
Solution
- Cam Ranh Bay with the desire to bring a classy experience in every detail for those who want to own the product of Cam Ranh Bay Hotel & Resort project.
- Chin Media with extensive experience in many projects optimizing brand awareness and Chin Media proposed the “perfect strategic pentagon (5C model)”.
- Using the Key Message “The abode of the Greek Gods”
- Facebook: use reputable channels and fanpages in the field and specific needs to promote information.
- Google: with the level of measuring users’ searches for related information to promote GDN and SEM of the project.
- Youtube: with the strength of Cam Ranh Bay’s image, this is also a channel that can promote the image to users close to Potential Customers.
- Zalo: with a large customer base and carefully classified by industry, Zalo is the channel that Chin Media offers.
- Wifi Marketing: this is the channel that Chin Media recommends to promote with customers according to each location.
How it works:
- The concept content “The abode of the Greek Gods” attracts a large number of upper-class and middle-class customers.
- Using Chin Media’s Historical Data, which has been synthesized and filtered, has helped advertising campaigns target the right core audiences.
- Wifi Marketing: with dense coverage at suitable locations, the campaign has reached many different customer sources.
Result
4M Reach
+52M Impressions
+150.000 Clicks
+750.000 Engagement
+400 Qualified Leads
