Background
California Fitness & Yoga is the first and largest international fitness service provider in Vietnam, serving more than 250,000 members. With more than 36 international standard California gyms nationwide.
Context
- California Fitness & Yoga is a fitness company in Vietnam, part of Fitness & Lifestyle Group and headquartered in Ho Chi Minh City.
- Established in 2007, California Fitness & Yoga is the first and largest international fitness service provider in Vietnam.
- California Fitness & Yoga serves more than 250,000 members with a system of 36 gyms nationwide.
- In recent years, the demand and trend for improving health and resistance have increased rapidly, especially after the Covid-19 pandemic in Vietnam. As a leading and familiar name in the gym and fitness community, Cali still faces strong competition from new names with professional gyms appearing continuously.
- California Fitness & Yoga sets out to increase the number of members with the message “Wherever you are, California will be there to help you practice” and “Bring California closer to where you live”.
- Chin Media is a long-term partner of California Fitness & Yoga thanks to its effective communication strategy, bringing a stable number of quality leads to the brand.
Giải pháp
- California Fitness & Yoga wants to bring to customers the message “Wherever you are, California will be there to help you practice” and “Bring California closer to where you live” to achieve the campaign goal. Chin Media used the “GEO TARGETING” method.
- By dividing the media buying campaigns into each local target analyzed based on Cali’s customer data, Chin Media has accurately spread the message to each cluster of Cali’s potential customers accurately and effectively, along with saving costs.
- This is also a method that helps California Fitness & Yoga maximize its advantage in the number of gyms distributed across two major cities, Ho Chi Minh City and Hanoi.
- Customers do not overlap when registering at the nearest California Fitness & Yoga facilities, helping to save on labor costs as well as limit customers having to travel too far to use Cali’s services.
How it works
- Geolocation principle locates mobile devices with integrated GPS to display the exact location of the device and user. This data is authorized by the user and is also the way Chin Media accurately conveys Cali’s message content to each customer group based on geographic location.
- Taking advantage of the Location Targeting feature, Chin Media helps Cali identify customers in the area around the gym who are looking for information about themselves. Thereby focusing on bringing customers attractive promotions to help promote service usage behavior.
Results
19.218 Khách đặt lịch dịch vụ
+1768 Khách hàng tiềm năng
+84 Hợp đồng dịch vụ dài hạn
