Background
ACB Privilege Banking understands that in the endless flow of life, time is the most precious limited asset that every customer cherishes. To preserve and enhance that precious asset, ACB Privilege Banking will accompany priority customers to create a lifestyle for time, help preserve financial stability and bring high-class experiences.
Context
Brand positioning implementation
After launching the “Privileged Life” Priority Banking positioning, ACB Privilege Banking‘s “Privileged Life” lifestyle quickly became a source of inspiration for many priority customers, including singer and travel blogger Quang Vinh. Choosing to accompany ACB Privilege Banking to preserve time – a priceless asset – has helped him find a balance between the journey of accumulating assets and fully enjoying life’s moments.
Multi-channel Paid Media:
- Facebook: Targeting target customer groups, deploying communication stages with appropriate materials to continuously remind about the campaign message.
- Google: SEM, Demand Gen, Pmax with financial industry CPC benchmark to optimize performance.
- Tiktok & Youtube: Choosing the right content group helps reach the right target customers.
- Social booking: Macro, Nano, Community page, Seeding.
- Combined with targeting ads options such as Wifi marketing, Samsung ads, Admicro…
Solution
Based on ACB’s requirements, Chin Media has implemented a communication strategy with multi-channel media buying solutions:
- Facebook, Google, TikTok, YouTube: Deploy advertising on popular platforms, optimize content for each channel.
- Special Targeting Ads: Combine advanced targeting methods such as WiFi Marketing, Samsung Ads, Admicro to reach the right target customer group.
- Reasonable campaign divergence: Divide into stages with appropriate materials, continuously remind customers of the campaign message.
Exclusive experience for priority customers
Committed to preserving the precious time of priority customers, ACB Privilege Banking provides a variety of optimal financial and asset management solutions:
- ACB Privilege Visa Signature Card: Accumulate points to redeem for hours of experience.
- ACB Visa Infinite Card: No fees for every second, every penny.
- Investment products: Optimize the process of preserving and growing assets.
- International payment products: Help customers enjoy priceless moments of life.
- Privilege for time: Redefine the value of time.
See more: THỜI GIAN LÀ TÀI SẢN VÔ GIÁ
Result
The campaign has recorded impressive successes within 4 months of implementation:
- +63,570,721 Impression
- 10,235,541 Unique Reach
- 4,621,646 View
- The Brand Lift Survey showed a significant increase in brand awareness among men and the 45–54 age group, confirming the effectiveness of the targeting strategy.
Conclusion
The ACB Privilege campaign has successfully reached the right high-end customers, enhanced brand awareness and created a strong impression. With the combination of multi-channel media buying and smart targeting strategy, ACB not only optimized advertising costs but also built a classy brand image and understood customers. This will be an important premise for ACB Privilege to continue to develop and improve campaign effectiveness in the future.
See more: ACB PRIVILEGE BANKING – Live up to the privileged life
