Background
ACB launches a superior store revenue management solution package, with financial services to manage cash flow and support effective business.
Context
- Making a name for the market ACB focuses on serving small business and retail customers by launching a superior store revenue management solution package, meeting the pain points of “shop owners”.
- With the goal of achieving Top 3 social buzz during the official launch of the campaign and increasing customer awareness of new solutions and features.
Solution
Objective
Increase Awareness and Develop New Customers + Maintain Engagement with Existing Customers
Brand role
ACB store management solution is a “smart ally”, specializing in providing solutions specifically researched for business owners. With the following functions:
- Separate QR to receive money from each store
- Share transaction notifications
- Exclusive QR to attract wealth (Metal – Wood – Water – Fire – Earth)
- Integrate with sales software
Challenge
Facing competition from other banks when launching QR codes for business households, ACB wants to create a special mark and attract business owner customers through a comprehensive financial solution for business household customers.
Execution
- Nowadays, accessing social networks, especially Facebook, Google, Youtube, TikTok, etc., is no longer strange to Gen Z, including Gen Millenials and Gen Z. Chin focuses on channels with high reach to increase campaign coverage.
- Facebook: With more than 80% of Vietnam’s population using this social network and this is also the main channel that Chin proposes to target the TA file which is business owners through 4 major cities: Ho Chi Minh, Hanoi, Can Tho, Da Nang. Chin proposes objectives include: Reach & Frequency, Engagement, Click to web… to help increase reach as well as display ads to the target audience and spread the campaign message.
- TikTok: With 49% of Gen Z (18-26) and 36% of Millennials (27-42) using TikTok, this is also a potential channel to spread the campaign to the TA file through CGI videos introducing the Five Elements Smart Allies and videos highlighting the benefits of Smart Allies to “bosses”.
- Google: To increase campaign impressions and increase website traffic, Chin suggested running two objectives GG GDN & UAC.
- Native ads: In addition to social media communication, Chin proposed adding Native ads to help focus on TA files who tend to like reading news on electronic newspaper platforms. This is a plus point that helps the campaign increase its prestige and reliability when appearing on prestigious newspapers such as VNExpress, Tuoi Tre, CafeBiz, Lao Dong, Thanh Nien…
- In addition, to increase credibility and convince customers to use the service, especially the group of business owners who care a lot about the usefulness and practicality of the product. Chin cooperates with KOLs/KOCs who are coffee shop owners, clothing stores, etc. to spread the campaign to the target audience.
Kết quả
After the campaign ended, the results were beyond expectations:
– 93,335,894 Impression
– 16,358,634 Total unit reach
– 4,708,117 View
– 208,785 Click to web
– 5,094,172 Enagagement
Top 1 Social buzz according to YMI August 2024 recorded by Younet media
