VIB

www.vib.com

CHALLENGE

With 5 types of financial services (Deposit, House Lend-ing, car lending, Finance, Card), VIB wants to reach more potential audiences to acquire customer at the end of the year 2016

SOLUTION

Step 1: a/b testing
Step 2:intensive exploitation
Step 3: push in keyword ads, icon ads

Chanel: coc coc
Model: cpl
Segment: banking

THE RESULTS

Leads/day

>70

CR

4.27%

Geo: Bigs cities, Target CR% >=4%  / CPA (Recruiters) Time: 15/12 đến 31/12/2016

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