TRAVELOKA – OTA

www.traveloka.com

CHALLENGE

Traveloka is on top 1 for Best Brand in Indonesia but the level of brand awareness in VN is not impressive. We carry out the campaign only on Coc Coc browser and the competitors are fierce too, especially fight. Otherwise, thousands of campaign must be strictly careful to ensure the KPIs CPC and CPA.

SOLUTION

Step 1: A/B Testing
Step 2: Intensive exploitation
Step 3: Remarketing

Chanel: Coc Coc
Model: Show Account
Segment: OTA

THE RESULTS

CPC

0.15

CPA

<$7

CR

2.5%

Geo: Nationwide Target: 45k / CPA (Recruiters) Time: November 2016 – Now

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