TOPICA – ELEARNING

www.native.edu.vn

CHALLENGE

Vietnamese still think that eLearning courses offer no support for their learners. In fact, this belief prevents many individuals from enrolling, even if they are highly motivated to learn and have the time to do so.

SOLUTION

Step 1: A/B Testing
Step 2: Intensive exploitation
Step 3: Remarketing

Chanel: Coc Coc
Model: CPL
Segment: E-learning

THE RESULTS

Leads

250/Day

CPA

33K

Geo: Nationwide Target: 45k / CPA (Recruiters) Time: November 2016 – Now

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