Tima

www.tima.vn

CHALLENGE

Tima – The first P2P lending platform which has been invested millions dollar by a Singapore fund allows people to loan an certain amount of money in a very short time with simple process. However, this is a sensitive service and it’s hard to persuade users believe in.

SOLUTION

Step 1: A/B Testing
Step 2: Intensive exploitation
Step 3: Kw Search and Remarketing

Chanel: Coccoc
Model: CPL
Segment: Fintech

THE RESULTS

Leads/day

13

CPL

260K

Geo: Hanoi Target: 30k / CPL Time: 2 months

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