TIKI – ECOMMERCE

www.tiki.vn

CHALLENGE

Right from the start, Tiki was popular through selling book online. However, Book is only a piece of e-commerce. To be recognized as an e-commerce site, Tiki must cover a large of categories and persuade users to buy other products on its web

SOLUTION

Step 1: Product Research (Books, FMCG, Lifestyle)
Step 2: A/B Testing
Step 3: Push in Keyword Ads, Remarketing Banner

Chanel: Coc Coc
Model: Show account
Segment: Ecommerce

THE RESULTS

CPO

55.000 VNĐ

Conversion rate

>2.5%

Geo: Nationwide Target: 45k / CPA (Recruiters) Time: November 2016 – Now

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