MEED – FINTECH

www.meed.net

CHALLENGE

Meed wants to acquire more customer through their Promotion (which is providing their customer who can introduce Meed service to 2 of your friends a money gift of 2 million VND) and to do that, Meed needs them to fulfil 5 main steps (nearly 25 field of information) to register for becoming Meed user. With the users who fulfil all of that, we call it Application and this is Chin’s KPIs.

SOLUTION

Step 1: A/B testing
Step 2: Intensive exploitation
Step 3: Push in SEM, Social Ads

Chanel: Google, Facebook, Coc Coc
Model: CPA
Segment: Fintech

THE RESULTS

CR1% (From session to Email sign up)

15%

CR2% (From Session to Application)

4.5%

CR2% (From Session to Application)

4.5%

Geo: HCM, Hanoi, Other provinces Time: Jan 2017 – Mar 2017

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